The Golden Age is over. The US is set to give telecommunications giants the power to charge highbandwidth sites higher access fees - Fees that will be passed on to consumers in the form of higher ISP prices, more ads on sites, and higher prices for goods ordered over the internet. This will divide the internet into two tiers, the low-bandwidth version for the poor and a high-bandwidth version controlled by large corporations and the telecommunications giants.
Or, an ISP or web-based firm could just connect servers to a wireless setup for local service, cut a deal with a cellphone carrier to handle their long-range traffice, and bypass the telecoms altogether.
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